This poster from Singapore's "Stop at Two" campaign has a warm tone that touches on parents' love for their children in order to convince them not to have more than two children.
The poster shows two young girls huddled under an umbrella. It seems to be raining, and the umbrella has managed to shelter the two girls, but has only just enough space for them. This aims to convey that it is much easier to bring up two children safely rather than more, and having more children will prevent the children from receiving not just an appropriate amount of physical space, but will also prevent them from having the "umbrella" of protection from their parents' love. It also shows that they are eating an apple. This shows that there will be enough food for children, but only if there are two siblings, because it shows that the apple is just enough to be shared by the two children.
This poster is quite effective as it taps on parents' love for their children, and parents would want to make sure their children have the adequate amount of physical privileges and love, and they will ensure this by following the poster's example of having only two children.
This poster uses very startling images, creating a strong tone to convince workers during World War II to work to their limit in order to defeat the enemies.
The poster, created by America, portrays their enemies in WWII, the Japanese and Germans in a very striking and dreadful manner, showing them to be gigantic beasts who try to take away the Statue of Liberty, which symbolises Americans' freedom. This created a feeling of fear and hatred towards the enemy in viewers of the poster. Beside the monster that represents the enemies, there is a gigantic spanner with the word "Production" written on it. It is big and has light surrounding it, implying that it is a powerful avenue of hope for the American people. It tells them that a good weapon to defeat the enemies is production in factories.
This is an effective poster because the strong images of the enemies will convince American workers to try their best to work efficiently at all costs, so that they can avoid the enemy, which is portrayed as very evil and powerful too.
This poster has a very chilling tone, in order to instill a sense of fear of the enemy in Americans, thereby causing them to want to support the war better in order to avoid the enemy.
The poster depicts the Japanese, the enemy of the Americans during WWII, as a fierce soldier with nails and skin like a monster, with a knife, trying to murder a woman. This strong and terrifying image of the Japanese makes the American people fear the Japanese, and want to fight them even more. The fact that the Japanese soldier is trying to murder the woman, which implies that the Japanese would harm the loved ones of Americans, makes the Americans want to fight harder to prevent the Japanese from victory all the more.
This is an effective poster because it uses very scary imagery that causes a lot of fear, and also taps on how people would not want, at any costs, to allow their loved ones to be harmed. This poster will be able to convince Americans to fight harder and contribute to the war better, so as not to let their loved ones get harmed by the enemy.
This video has a very warm and cheerful tone to encourage eligible males to join the army as a career.
The video starts out cheerfully, with a female character telling her friends about her boyfriend, who is supposed to be smart, and has a job that takes him to many places and still allows him to spend time with her. Eligible males who can join the army would definitely want to be known the way the boyfriend is described in the video. A job that allows a man to travel but yet have time for love also goes across as a dream job to eligible males. This will make them curious about what kind of a job will get them those desired attributes, and it is revealed at the end that the job is being in the army.
I feel this propaganda video is effective as it touches on males' desire to be associated with the positive traits mentioned in the video and males' desire to be able to give their loved ones an ample amount of time and love, while still going on an adventurous job.
This video has a very cheerful tone in order to encourage Singaporeans to speak Mandarin.
Throughout the video, many Non-Chinese children are seen reciting various phrases or sentences in Mandarin. This is a very strong image, because many Chinese people in Singapore are not willing to learn Mandarin, or do not have the willpower to. By showing people that even Non-Chinese people, children at that, are able to pick up Mandarin and speak with such proficiency will encourage people to put more effort into learning Mandarin, or even feel a little guilty if they have not been making effort.
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