AAP Blog post

In the beginning, a close up shot is used. It shows the viewers the baby’s face and peaceful expression, and clearly establishes that the baby is very comfortable and peaceful and is going to sleep. Following that, a zoom shot is used and shows that the baby is actually being carried by a man who is running at an intense pace. This will make the viewer curious about why the baby is able to rest on the runner’s back. After that, another zoom shot is used, zooming in to the runner’s shoes, showing that the shoes have something to do with the baby sleeping peacefully. Finally, a tracking shot is used to show how well the runner runs in his shoes, and there is a narrator explaining that the advertisement is for a type of shoes with impact absorbers.